Sephora Qianmen Flagship Store - Beijing, China
Founded in Limoges, France in 1969 Sephora is a visionary beauty-retailer and part of the Paris-based LVMH Moët Hennessy Louis Vuitton group. Sephora's unique, open-sell environment features over 200 brands across a broad range of product categories including skincare, color, fragrance, bath&body in addition to their own private label. Opening their biggest store in China, the Qianmen flagship store in Beijing, Sephora wanted a lighting installation both eye-catching and inviting. Traxon offered the perfect solution: a total of 224 64PXL Boards installed at the entrance area of the two-story store create a hugh media screen displaying sparkling adds and video animations of Sephora’s newest products.
Showcase News | 29 December, 2009