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Traxon & e:cue Extends Global Commitment To China-based LED Projects

10 December 10, 2010 – Traxon Technologies | e:cue lighting control, a global leader in solid state lighting and control systems, boldly strengthens its commitment to China-based project business, by implementing its international LED lighting and control portfolio as well as efficient customer service and support, on a local level.
Headquartered in Hong Kong, with offices and thousands of installations around the world, Traxon | e:cue has recently invested heavily to rapidly expand its organization throughout China to better serve its customers, through easier access to products, convenient local delivery and applicable terms, and competitive local market pricing on its extensive solid state lighting and control portfolio, while continuing to offer expert nation-wide service and support. Traxon | e:cue’s complete system solutions will also ensure full compliance with national requirements and regulations.
Mr. Tony Cher, Director of Business Development—China, stated in the latest National Sales Conference in November 2010, “ I am very pleased to announce that, starting in January 2011, Traxon | e:cue will commit to better serving our customers by quoting all China-based projects in local currency, and delivering finished goods locally in China. This arrangement will allow our business partners, including architects, lighting designers, integrators and contractors, to have a comprehensive and reliable value chain, as well as a project management system to effectively operate local project business. This commitment truly reflects Traxon| e:cue’s guiding principles and offers extended support to our valuable business partners in China and around the world.”
In this capacity, as an international brand with increased local access and expert support, Traxon | e:cue anticipates exciting and limitless business development on the horizon for China-based LED lighting and controls projects, covering architectural, retail, hospitality, and entertainment environments.
“We are committed to the fast growth of our local-for-local business in China,” stated Mike Mastroyiannis, Managing Director of Traxon Technologies Ltd. With this focus, Traxon | e:cue is dedicated to enhancing China’s business landscape both on local and international levels.

Corporate News | 13 December, 2010
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